The DA-Philippine Carabao Center (DA-PCC) officially launched its first #OhmAIKalabaw! (OMK!) Activation Program in President Quirino, Sultan Kudarat on October 3, 2024, in the hope of improving calf and milk production nationwide through artificial insemination (AI).
OMK! is a communication campaign, which aims to increase awareness and understanding of AI services among stakeholders and, consequently, participation in the Carabao Upgrading Program with the help of “Super KAI,” a character launched as part of the campaign representing the efforts of AI technicians in buffalo breeding and raising awareness about the importance of AI.
More than 200 carabao farmers and AI technicians from the municipality participated in the event.
Mayor Ma. Katrina Buena F. Sandigan expressed her appreciation to DA-PCC for selecting President Quirino as the site for the program’s first activation. She highlighted the program’s potential to enhance calf production and serve as a model for increased milk production in the province.
“Malaking tulong ang nagagawa ng programa ng DA-PCC sa pagkakalabaw at paggagatas. Marami itong maitutulong lalo na sa ating kalusugan at additional income din galing sa gatas ng kalabaw,” Mayor Sandigan said.
Dr. Geoffray R. Atok, center director of DA-PCC at University of Southern Mindanao, proudly noted that this was the first OMK activation in the country. He emphasized that Sultan Kudarat would soon begin producing carabao’s milk.
“Hindi lang kayo ang una sa Sultan Kudarat, hindi lang kayo ang una sa buong Region, kayo ang una sa buong Pilipinas! Dito po sa President Quirino magsisimula ang supply ng gatas na ipoproseso ng Sultan Kudarat!” Dir. Atok averred.
The event also included a lecture from Dr. Edwin C. Atabay, OIC-Deputy Executive Director of DA-PCC and the National AI and Bull Entrustment Coordinator, on best breeding practices for dairy production and Dr. Virgilio V. Lopez, GIP Coordinator of DA-PCC at USM, on best practices in enhancing AI efficiency.
On the other hand, Rowena S. Galang, Knowledge Management Division’s OIC Chief and OMK! Program Director, discussed the rationale behind the OMK! Campaign, while Arnel Patricio Sr., the province’s top AI technician, shared his experiences and the benefits of AI.
The program concluded with an AI Bayanihan, led by Dr. Atabay and Dr. Lopez. The LGU and DA-PCC at USM also provided health services to carabaos in the barangay such as deworming, vitamin administration, and vaccination.